Technology Decisions

Founders are often asked to make technology decisions before they have the context to make them well: what to build in-house, what to buy from an outside vendor, and who is actually equipped to build it. Each of these choices carries a cost that keeps adding up long after the decision is made.

We bring the judgment this kind of decision needs — grounded in the realities of the business making it, not the preferences of whichever vendor or developer happens to be in the room. The goal is a decision the founder can still stand behind a year later, not just one that eases today's pressure.